
Creative direction for startups that move fast.
Launch stronger, grow faster, and cut through the noise—with a Fractional Creative Director to match your hustle.

All of the creative leadership. Without the full-time costs.
You’ve nailed the product. Now it’s time to make the story just as good.
As your Fractional Creative Director, I help you:
Simplify complex brand positioning & launch strategies
Build pitch decks & that cut through audience & investors alike
Lead campaigns that drive signups, clicks, and conversations
1:1 consults on creative & marketing solutions
Build and/or train custom creative & marketing teams in creative thinking
From Series A storytelling to always-on content, you get strategy that complements and amplifies your marketing team, and marketing that sounds nothing like your competitors.
BECAUSE GROWTH DOESN'T WAIT.
AND NEITHER SHOULD YOU.
Strategic Creative Leadership to Scale Smarter, Faster, and with a lot more flexibility.
You’re hiring for traction – not just to fill up your new ergonomic chairs.
Fractional means you get senior-level thinking and execution—without the faff, ego, or full-time cost. It’s flexible, fast, and focused entirely on what your business actually needs to move forward.


YOU Need a Fractional Creative Director IF...
You’re a founder juggling growth, marketing, and a million other things
You’re a marketing lead who needs backup—but not another agency
You’re launching something new and want to get it right the first time
You’ve got a funding round coming up, and you need a pitch deck, and comms plan on point
You’ve got a good team—but need sharper creative direction to tie it all together
MEET YOUR FRACTIONAL CREATIVE DIRECTOR
Hi, I’m Wayne Fernandes—founder of Everyone Creative and the creative partner behind brands that need more than just content. They need clarity, direction, and ideas that make people feel something.
I’ve spent 18+ years leading campaigns for global brands like Google, Intel, and Land Rover—inside some of the biggest agencies across Asia. But I started Everyone Creative for the ones who don’t have five layers of approvals and million-dollar budgets.
Today, I work directly with tech founders and lean marketing teams—leading brand strategy, sharpening messaging, and turning raw ideas into creative that drives growth. No fluff, no long timelines. Just results.
If you’re building fast and need a creative lead who gets it, let’s talk.

Need a creative lead who
thinks like a partner?
Book a quick chat—I’ll show you how creative thinking can drive serious traction.