Chinese New Year 2021. In the face of new restrictions and newer practices, families yearn to celebrate as they always have.

In the midst of this, it’s the strength of tradition that will always take us back to more precious and joyful memories.

We created a film for Panadol that touched the hearts of the Chinese community. Telling a story of two brothers who struggled against the odds to keep a tradition alive. That no matter their pains and trials, helped turn the year’s reunion, even given the restrictions, into one to remember.

The film was adapted across Singapore, Malaysia and Vietnam, researched and customised with local traditions to help the brand’s wishes reach every CNY celebration.